As Creative Director of the storied house of Cerruti, Jason Basmajian is bringing back the value of beauty through his deft manipulation of sartorial convention.
By Hassan Al-Saleh
It is both a new beginning and a return to the past for designer Jason Basmajian at the venerable house of Cerruti. As the brand’s Creative Director, he is writing a new chapter in his storied career in luxury menswear by take the brand back to its traditional values and roots, to it’s past glory when Nino Cerruti’s inspirational vision was at the cutting edge of men’s fashion.
A brand that tells a tale of vision, craftsmanship, and the history and culture of fabric and fashion, Cerruti is establishing codes that are today intrinsic to modern men’s fashion. We sat down with Basmajian to learn more about how he plans to steer the historic house into a new century in what he describes as an antidote to current fashion trends.
“I want to restore Cerruti to its important place in global menswear through a modern perspective of the brand's DNA. Often we need to go back to the foundation to move forward.” - Jason Basmajian.