A MESSAGE FOR YOU
The democratization of fashion has been a revelation. From high-low brand collaborations to reality shows to fast fashion, the once exclusive world of fashion is now more accessible than ever to anyone with a keen curiosity. But it is social media that has become the great equalizer in fashion, providing an overwhelming amount of information in the form of livestreams of shows, street style blogs, digital influencers, and behind-the-scenes, that gives people the same access once reserved for magazine editors and store buyers. It has become a digital spectator sport with brands vying for the most cutting-edge technology to leverage as much content possible across multiple platforms.
The radical shift is in favor of the public, giving them greater voice and visibility. It represents both a threat and an opportunity for the fashion industry. On the one hand it can offer an immersive brand experience across various touch points and can both bridge and celebrate class, gender and cultural codes. On the other, it has diminished the magic of inspiration and the thrill of anticipation and mystery. Case in point: the new fashion calendar and see-now, buy-now retail model, which closes the gap between when clothes are shown on a runway and are available for sale in store. But has fashion become too mainstream? Has reality overcome fantasy? Have we become jaded by the democratization of fashion?
Fashion is a reflection of its time but it is also a beautiful expression of imagination, artistry and fantasy and that’s what makes it so intoxicating. A balance must be struck between creative integrity, business realities and the new age of communication. It must speak to inclination of the mind and heart.
Let’s not kill the magic. Let’s keep the dream alive.
Founder & Editor in Chief